Gingrich’s latest invention: The Romney ‘baloney meter’

Chris Moody
Political Reporter
The Ticket

CONCORD, N.H. -- Newt Gingrich's campaign is playing off the candidate's most memorable line at the weekend "Meet the Press" Republican presidential debate, calling on Mitt Romney to drop what Gingrich called the former Massachusetts governor's  "pious baloney" about working in the private sector,  with an anti-Romney video on Monday. The spot introduces a "baloney meter" that hits full capacity whenever Romney speaks on the screen.

"Mitt Romney: baloney then. Baloney now," the text on the video reads. The clip is part of Gingrich's new website, launched after the debate. The site portrays Romney with his hands in the air above a baloney sandwich that fills most of the screen.

Watch the video here:

The tone of the video and the new website is a departure from campaign ads that Gingrich has sponsored so far in the campaign. After an attempt to run what he called a "clean" and "positive" campaign in Iowa that left him in fourth place in the state, Gingrich pivoted has pivoted his strategy to focus on his opponents--and specifically on Romney.

Other popular Yahoo! News stories:

• Ron Paul supporters rule the night in Manchester

• Mitt Romney's biggest test: Can he connect with voters?

•  Photo of the day: Ron Paul pride, hairstyle edition

Want more of our best political stories? Visit The Ticket or connect with us on Facebook, follow us on Twitter, or add us on Tumblr.

Handy with a camera? Join our Election 2012 Flickr group to submit your photos of the campaign in action.