Gingrich’s latest invention: The Romney ‘baloney meter’

CONCORD, N.H. -- Newt Gingrich's campaign is playing off the candidate's most memorable line at the weekend "Meet the Press" Republican presidential debate, calling on Mitt Romney to drop what Gingrich called the former Massachusetts governor's "pious baloney" about working in the private sector, with an anti-Romney video on Monday. The spot introduces a "baloney meter" that hits full capacity whenever Romney speaks on the screen.

"Mitt Romney: baloney then. Baloney now," the text on the video reads. The clip is part of Gingrich's new website www.StopRomneysPiousBaloney.com, launched after the debate. The site portrays Romney with his hands in the air above a baloney sandwich that fills most of the screen.

Watch the video here:

The tone of the video and the new website is a departure from campaign ads that Gingrich has sponsored so far in the campaign. After an attempt to run what he called a "clean" and "positive" campaign in Iowa that left him in fourth place in the state, Gingrich pivoted has pivoted his strategy to focus on his opponents--and specifically on Romney.

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