Facebook is keeping track of more than just the things you like and the games you play. For Election Day, the social media giant is watching how many people are posting about going to the polls. So far, women have outnumbered men nearly two to one.
The site has used the data to create a map that updates in real time to show the number of Facebook users posting status updates about having voted. New blue dots blossom on the light gray map several times a second, fading away to a darker grey dot pinpointing the user's general location.
"This map is a representation of people on Facebook who clicked an Election Day prompt to share with their friends that they're voting in the 2012 US election," Facebook wrote on the site. The information has been aggregated, and people remain anonymous.
According to Facebook's data, by 4:15 p.m. ET on Election Day at least 1,635,000 male Facebook users had told friends that they'd voted. But female Facebook users were beating them to the polls—or at least to their computers. More than 3,218,000 women had shared their voting status.
Thirty percent of the data came from Facebook users ages 18 to 24; people ages 25 to 34 clocked in at 32 percent.
Older people may not be able to log on to Facebook from the office or may be planning on voting on the way home: Just 18 percent of users 35 to 44 said they had voted early in the day. Only 10 percent of users 45 to 54 told their Facebook friends that they had voted. Just 7 percent of the data came from Facebook users who were 55-plus.