The U.S. Chamber of Commerce is launching a "seven-figure" ad buy on Monday in support of the effort to overhaul the nation's immigration laws, a chamber spokeswoman confirmed.
The 30-second message, which will air on radio and cable news stations nationwide, features clips from Republican Sens. Marco Rubio of Florida and Rand Paul of Kentucky calling for the need for reform. (While Rubio is one of the co-authors of the immigration bill making its way through the Senate, Paul has said he plans to vote against the measure and may even support a filibuster effort.) The ad calls for an end to "de-facto amnesty," referring to the nearly 12 million people living in the United States illegally under the current system.
The chamber's ad buy, first reported by Maggie Haberman of Politico, is part of a larger yearlong effort in support of the bill. But this new major investment in pro-reform messaging comes at a crucial time: The Senate on Monday is planning to take a procedural vote on an amendment that would strengthen border security language in the legislation, and Senate Majority Leader Harry Reid has made it a goal to pass the final version of the bill by July 4.