Bill Clinton stars in new Obama ad

Bill Clinton stars in the latest television ad from President Barack Obama's re-election campaign, warning that Mitt Romney would cut taxes on the wealthy and roll back regulations. The former president invites viewers to remember his two terms in the 1990s as an era of strong economic growth. (Clinton never mentions Romney by name.)

The commercial will run in the battleground states of Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Virginia.

"This election, to me, is about which candidate is more likely to return us to full employment. This is a clear choice," Clinton says in the ad.

"The Republican plan is to cut more taxes on upper-income people and go back to deregulation. That's what got us in trouble in the first place," the former president says.

"President Obama has a plan to rebuild America from the ground up, investing in innovation, education and job training. It only works if there is a strong middle class. That's what happened when I was president. We need to keep going with his plan."

The Obama campaign has turned to Clinton before—he had a central role in a long-form ad rolled out earlier this year, and is seen by the campaign as someone who can reach some of the voters Obama has at times struggled to connect with. Obama mentions the Clinton era often on the stump, at times trying to portray his clash with Romney as a choice between the popular two-term Democratic president and George W. Bush's approach to governing.