Just when you thought drinking coffee or an energy drink was the easiest way to get a caffeine jolt, two young entrepreneurs disrupted that notion with a spray bottle.
Sprayable Energy, a liquid caffeine product that you spray onto your skin like perfume, made a buzz when it raised more than $168,000 on the crowd fundraising site Indiegogo, indicating a strong demand for an odorless caffeine dispensary that doesn’t stain your teeth.
Its creators, Deven Soni, 33, and Ben Yu, 21, say Sprayable Energy is also a smoother conduit for caffeine than coffee.
“The experience that users are expected to feel is not the ‘jittery-ness’ and ‘over-alertness’ that people get used to with coffee or energy drinks,” said Soni, who was a venture capitalist before creating this product with Yu, a Harvard undergraduate.
Each bottle contains enough liquid for 160 sprays, and each pump of Sprayable Energy is equal to a quarter cup of coffee. Soni and Yu insist that Sprayable Energy is safe, although you shouldn’t spray more than 24 times a day.
We wanted to see for ourselves how Sprayable Energy held up against its digestible counterparts, so we tested it on one of our coffee-loving videographers, Justin Bare. For one whole day -- a day that consisted of several shoots around New York City -- Justin used Sprayable Energy in lieu of any other caffeine product.
How did he do? Watch the video above to find out.