When Ben Kaufman had an idea for an invention a few years ago, he ran into some trouble and realized that a great idea is not enough to get a product made.
The vast multi-disciplinary skills someone needs to turn an idea into something tangible is just beyond what most people are capable of.
A background in design, electrical engineering, marketing, fund raising and access to retailers and manufacturers are all required in order to get to the point where someone sees your product on the shelf and says, "what a great idea, I wish I thought of that" and buy one for themselves.
That's when Ben came up with Quirky, a company for people like him, who have good ideas but don't have the fleet of resources necessary to get them made.