Well, this is certainly... odd. Apple CEO Tim Cook took to his company's website earlier today, posting a letter apologizing for the now-infamous Maps debacle, suggesting that upset iPhone owners try other mapping applications such as the web version of Google Maps.
Given Apple's notorious hatred for all things Google — or, at least, former CEO Steve Jobs' hatred — a letter suggesting their customers try a solution from Apple's number one competitor is somewhat surprising. Then again, just as surprising is the fact that Cook feels it necessary to apologize for Maps, one of the major apps that defines iOS 6. Read the full text of the letter is below, and then decide for yourself: Would Steve Jobs had written this letter if he was still alive?
"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While weÃ¢Â€Â™re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard."
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