Over the past several years, Volkswagen has earned a reputation for producing some of the buzziest, funniest, most memorable Super Bowl commercials — a fact the car company seems well aware of.
In a minute-long ad designed to drum up hype for VW's 2014 Super Bowl spot, the car company pokes fun at Super-Bowl-commercial mania with a seemingly humorless scientist talking about an algorithm that will help create the best Super Bowl ad possible.
In short, it's an ad for another ad. And it features a lot of well-worn tropes from past Super Bowl spots from other companies. Over-the-top social media references? Check. Carmen Electra? Double check. E-Trade-ish babies? Yup. Old men getting hit in the groin for no good reason? Of course! Sadly absent: Clint Eastwood and Eminem expounding on the great city of Detroit.
All the ads (as well as that one football game that's kind of a big deal) air Feb. 2.
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