The gathering, slated for April 14 in Burlington, Vt., will be hosted by Ben & Jerry's and the WaterWheel Foundation, a nonprofit organization launched by local Vermont rock group Phish. The band's drummer, Jon Fishman, will lead the cowbell ensemble, and all proceeds from the event—which coincides with the 15th anniversary of Ben & Jerry's Phish Food ice cream—will benefit the group's ongoing Vermont flood relief efforts stemming from Hurricane Irene.
Registration ($25 for adults, $12 for kids) includes a T-shirt and cowbell—though most Vermonters have their own.
According to the Guinness Book of World Records, the largest simultaneous cowbell ringing occurred in 2003 Glarus, Switzerland, where "1,306 participants rang a total of 2,055 cowbells."
Ben & Jerry's is hoping that its offer of free scoops of Phish Food—served from a nearby scoop truck for the duration of the event—will entice enough participants to break that mark.
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