Not all online videos featuring unexpected celebrities are the same.
This video from Outside magazine starring Lance Armstrong doesn't go for laughs. Instead, it's strangely practical. So much so that you might wonder if you've missed the joke.
The disgraced cyclist, who was stripped of his seven Tour de France victories in 2012 and admitted to doping in 2013, appears in a tongue-in-cheek instructional clip in which he educates viewers on how to change a flat tire on a bike.
His instructions are straightforward and pretty useful for amateur cyclists. And that's what makes the video, which went up earlier this week, so odd. It's just so... normal.
There's one humorous allusion to rougher times, but for the most part, it's just Lance changing a tire, offering tips and getting his hands dirty, just as if he's a regular bike store employee and not one of the most infamous athletes of all time.
How did Outside convince Armstrong to make the video?
“We asked, he said yes — much to our surprise,” Outside editor Christopher Keyes told USA Today.
Follow Mike Krumboltz on Twitter (@mikekrumboltz).