Cat bearding: The purrfect new Web meme

It was only a matter of time. Love of cats and fascination with facial hair have joined together and become one exceedingly popular, furry Web meme: the cat beard.

Basically, it's where you position your cat in front of your chin and, well, voila!

The craze has even resulted in a handy how-to video. As you can see, no cats are harmed in the making of the cat beard, although some felines may get slightly annoyed by the process.

The Tumblr blog called, what else, Cat-beard.com, has collected a range of cat beard pics, from the vertical and expertly positioned (so that the cat's mouth becomes your mouth) to the horizontal.

Mashable points out that the "cuter and smaller the cat, the more rugged the beard."