"My 15-year-old self would probably be having a great panic attack."
In her video, Koocher uses four pug dogs to recreate, shot by shot, the 1995 video 1st of Tha Month by 1990's R&B superstars Bone Thugs-N-Harmony.
"I'm a huge fan of Bone Thugs-N-Harmony and a child of the 90's," Koocher tells us. "And I really love miniature things and animals."
Koocher, 30, a television producer and director in New York City, says for several years she and her friends had made a pun on the musical group's name. But it was only recently that the spark of her play on words ("Bone Pugz") turned into something far more imaginative.
"I was sitting around with some friends talking about how it would be an amazing thing to shoot," she said.
"About a month ago, I put out a call on Facebook to see if I can even get this many pugs."
Unsure what kind of response she'd get, Koocher was thrilled when her friend Lisa Rubin offered the services of five adorable pugs.
Koocher then organized a team of human contributors. "I asked a small team of people whom I love and trust, including my two close friends from Sarah Lawrence College, Ashley Friedman and Chloe Seldman," she said.
So, what exactly would Koocher say if contacted by one of the members of the group?
"I'd say, 'thank you for your music.' I would just talk to them like they are my friends and to tell them how much I respect them for making such an important impact on me."
And that opportunity may be a distinct possibility, with the video getting more attention by the minute. In addition, Koocher says a friend has passed a copy of the video along to the widow of late Bone Thugs producer Eazy-E.
Koocher says the video, which she and her team filmed over April Fools' Day weekend, has already run up more than 200,000 page views. Several of her other videos have garnered attention but not like this.
"My 15-year-old self would probably be having a great panic attack," Koocher says of the response she's received from popular blogs like, Vulture, Jezebel, Gothamist and Best Week Ever.
"I had a vision. I needed to make this happen right now. We got everyone together in two weeks."
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