Whatever you do, don't sneeze.
Beekeeper She Ping of Chongqing, China, managed to stand still while 100 pounds of bees (approximately 460,000 stingers) swarmed and crawled over his body, according to local media reports cited by Reuters and Agence France-Presse.
And, yes, he did it on purpose. What can we say? The man loves bees.
The feat was accomplished with queen bees. The queens drew hundreds of thousands of worker bees toward the intrepid She.
Helpers used incense and smoke to keep the bees away from the beekeeper's face until he was ready. We're willing to bet She buys his aloe by the gallon.
As for why She subjected himself to hundreds of thousands of swarming bees with the potential to leave marks, it was all done in the name of commerce. He told AFP that although he was "very nervous," he did it to promote his honey.
"It hurt but I didn't dare to move," She told AFP. "The main preparation is avoiding taking a shower, especially avoiding using soap because it can excite the bees," he said.
Here he is after the 40 minute endeavor. He told AFP he was stung more than 20 times. Not fun. But 20 stings from 460,000 bees? That's not a bad ratio.
Follow Mike Krumboltz on Twitter (@mikekrumboltz).