Airline safety videos aren't known for being particularly creative. Here's how the tray-table works. Lavatories are in the back. Sit down. Don't move. The end. But Air New Zealand decided to do something with its preflight video by honoring the upcoming film "The Hobbit."
And, really, these guys went all out. Air New Zealand partnered with the special effects experts at Weta Workshop to create a video that manages to entertain, amuse and educate you on the intricacies of operating a seat belt all at the same time. Watch for a slew of inside jokes and a precious cameo from director Peter Jackson.