The most vocal of the Zimmerman trial jurors so far, known as B37, announced last night that she’d signed a book deal detailing her experience in the trial. And almost as quickly as she said it, the deal was over in no small part because of the actions of one Twitter user.
Juror B37, who participated on the jury that found George Zimmerman not guilty in the shooting death of Trayvon Martin, made an appearance (albeit cloaked in darkness) on the show Anderson Cooper 360 on July 15. She said that Zimmerman’s heart was in the right place, and that he had every right to carry a gun:
It enraged many of the people who are currently protesting the jury’s verdict, and was made doubly worse when on the same day, Juror B37 announced that she’d signed a book deal to talk about the trial and what it was like from her and her husband’s perspectives.
For Twitter user @MoreandAgain, the book deal didn’t sit right, and she sought to stop the publishing company from ever getting the chance to put the book out there.
According to Uproxx, @MoreAndAgain tracked down the publisher who had agreed to the book deal, Sharlene Martin of Martin Literary Management Agency, and started tweeting at her to reconsider.
Hey, @sharlenemartin, please drop juror B37. Do not help the person who let a murderer get away profit from this tragedy.
— Cocky McSwagsalot (@MoreAndAgain) July 16, 2013
@MoreAndAgain then shared the contact information of Martin Literary Management, and started a petition on Change.org, asking people to encourage Martin to drop the book deal. After a few hours, the petition reached over 1000 digital signatures, and Martin contacted @MoreAndAgain to tell her that she would no longer be helping to get Juror B37’s book published. Martin released the following public statement:
“After careful consideration regarding the proposed book project with Zimmerman Juror B37, I have decided to rescind my offer of representation in the exploration of a book based upon this case.”
The juror later made a statement as well, saying that she didn’t realize the “depth of pain” felt by the general public while she was in isolation, and that she has decided it would be best to quietly return to her life with her family.
While the general sentiment in the U.S. probably would have put an end to the book eventually anyway, the fact that it started with one Twitter user just seems to prove yet again the power that social media can grant a single person.
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