Will Donald Trump help Mitt Romney?

George Stephanopoulos

GEORGE'S BOTTOM LINE

Will Donald Trumps endorsement help Mitt Romney's campaign? That's the question for today's Bottom Line.

The super-hyped, somewhat awkward event, dominated the campaign Thursday. And there are plenty of pundits saying it will hurt Romney more than it helps.

A Fox News poll suggests the same, and the DNC is already having a field day with Trump's trademark tag line.

But I bet Trump helps Romney a bit more than he hurts. Watch the Bottom Line video to find out why.