A day after Burger King was the victim of an apparent Twitter hack, Jeep's verified Twitter feed appeared to fall victim to one, too.
Early Tuesday afternoon, the description of the carmaker's Twitter account was changed to say it had been sold to Cadillac, its avatar was swapped for a Cadillac symbol, and its feed was filled with posts containing language not entirely suitable for work.
"You'll never catch @50cent ridin in a Dirty Ass @Jeep. #ForDaLuLz #FreeJeep," one of the less-offensive tweets read.
"Sorry guys ... no more @Jeep production because we caught our CEO doing this," another read, linking to a photo of a young man smoking from what appears to be a glass pipe.
In a meta-move, Jeep's Twitter feed—which has more than 100,000 followers—also featured retweets of Twitter users who noticed the apparent hack.
"First Burger King now @Jeep," @johnnyteater wrote. "Glad people have so much pointless time on their hands."
"Does @BurgerKing have any advice for Jeep?" @helloandrewc asked.
A representative for Jeep owner Chrysler did not immediately return a request for comment. By 3 p.m. ET, though, the messages had been deleted and Jeep's logo and branding were restored.
"Just to clarify," a spokeswoman for General Motors wrote on Twitter, "Cadillac is not connected to the hack of the @Jeep Twitter account."
Burger King endured a similar attack on Monday, when its Twitter account suggested the restaurant chain had been sold to McDonald's. According to Mashable, the hacktivist group @DFNTSC claimed responsibility for the social media shenanigans. The Burger King account was suspended until the Whopper-maker could regain control.
After a few hackers “Had it their way” with Burger King’s Twitter handle, we started thinking that password security is a big deal, and not everyone’s doing it right. Here are a few simple steps that can help you avoid a situation that would be, well, a whopper (#groan) of a public relations nightmare. ... Follow our quick steps and you should be able to avoid the type of king-sized mess that Burger King found itself in.
Tuesday's hack, however, resulted in several thousand new followers for Jeep, which could be why MTV and BET decided to stage a hack of each other's Twitter feeds in what appeared to be an ill-conceived publicity stunt capitalizing on the automaker's ordeal.
Not to be outdone, Denny's tweeted a photo of a stack of pancakes mislabeled "waffles."
"We hacked ourselves," the breakfast chain wrote, "because it's the cool thing to do!"