Stephen Colbert loses bid for naming rights to South Carolina GOP primary. Seriously.

Dylan Stableford
December 7, 2011

Stephen Colbert's has lost a bid to buy the naming rights to South Carolina's Republican presidential primary. Seriously.

The South Carolina Republican Party "briefly negotiated selling" naming rights to its upcoming 2012 contest to Colbert, The Ticket reports:

State party officials ultimately rejected the idea of renaming its 2012 contest, 'The Colbert Nation Super PAC Presidential Primary," but the South Carolina GOP still pursued adding a question proposed by Colbert to the state's 2012 primary ballot in exchange for a "sizable donation" from the Comedy Central host. The proposed question asked whether voters in the state believe "corporations are people" or "only people are people."

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