The Daily, as a full editorial package, is only available to people willing to pay $.99 cents a week or $39 a year to have Rupert Murdoch's just-launched tablet newspaper delivered to their iPads each morning. In other words, there is no place on the web where non-subscribers can go to find the full content of each issue all in one place.
But The Daily is nonetheless wired for social media. Each article gets a URL so that it can be blasted out on Twitter or Facebook. And like an ever-growing number of news publications, it also has a Tumblr, maintained by Columbia j-school grad Abigail Jones, which functions as The Daily's official blog. As Mashable recently reported, Jones will use the Daily's Tumblr to "deconstruct stories covered by the publication" and conduct "interviews with staff about the reporting process on a particular story to entice the platform's users to subscribe."
But it looks like she's got some competition—two unofficial Daily Tumblrs popped up Thursday. The anonymous authors of one of them, The Daily, Daily, just sent The Cutline an unsolicited email from email@example.com:
We're just incredibly proud to be the elite few interns at the center of the future of the entire media universe as everyone knows it, and we're excited to share that with everyone. Even if they don't own an iPad. Think of us as the B-Sides to the A-Side. THE DAILY ROCKS!
THE DAILY/THE DAILY DAILY
Needless to say, it appears that The Daily, Daily will be satirizing and/or just plain making fun of the real Daily, well, on a daily basis.
On the other hand, remember when we told you about how there is no place on the web where non-subscribers can find the full content of each issue? Apparently there is now!
Is that a cease and desist letter we smell?
UPDATE: As expected, The Daily's publisher is not amused.
"It's not surprising that people want to share our content," he told The Wrap, "but The Daily is designed for tablets, with a lot of rich media and a litany of interactive features and functionality. We are confident that as readers get to know our content, they will be driven to the full, authentic experience."