The competition to get your business is going to be cutthroat this holiday season, and that’s because there are fewer days between Thanksgiving and Christmas than there were last year.
As Best Buy’s CEO told me, every day is going to be Black Friday, “everybody is matching everybody and that means price is no longer an issue. Customers can come to us and shop with confidence and focus on these other attributes or important factors in their buying decisions.”
One thing to keep in mind this holiday season is that the big four: Walmart, Target, Best Buy and Amazon.com, are all pledging to match their competitors’ prices, but you as the consumer have to ask. But the bottom line is that it’s a win-win for you, this holiday season.