Now that the two teams for Super Bowl 2013 are known, fans of the San Francisco 49ers and Baltimore Ravens who don't have tickets are off to the secondary market, where the average price of a ticket is about $3,195.14.
As of Monday morning, the lowest price for resale tickets was $2,168, according to ticket tracker TiqIQ.
Last year, the average price on Jan. 21 was $3,678.12, with the lowest price, $2,037.
Even before Sunday's playoff games that determined who would compete in Super Bowl 2013, marketers and others in the industry were watching with anticipation who would be competing in one of the most-watched sporting events of the year.
Chris Matcovich, director of data and communications at TiqIQ, said the National Football Conference's San Francisco 49ers and American Football Conference's Baltimore Ravens going head to head would be the "golden game" for ticket sales for two reasons.
First, advertisers and the media have already become excited about the match-up between coaching brothers Jim Harbaugh, 49, of the 49ers, and John Harbaugh, 50, of the Ravens.
Second, the 49ers have a large market in San Francisco, meaning a large fan base that might be willing to travel to New Orleans. Plus, the 49ers haven't won a Super Bowl since 1994.