"GMA" On Top for 6 Months Straight Among Total Viewers-Marks Longest Winning Streak Since 1992/93 Season

Alyssa Bernstein

"GMA" Outperforms NBC's "Today" by 605,000 Total Viewers for the Week of January 28-

Scores Virtual Tie in Demo with Only 3,000 Viewers Separating Two Programs

"GMA" Continues to Grow Year-to-Year and Season-to-Date in Demo and Total Viewers While "Today" Declines by Double-Digits

ABC News' "Good Morning America" attracted 5.513 million Total Viewers and a 1.76 rating/12 share/2.090 million Adults 25-54 for the week of January 28, 2013, according to Nielsen Media Research. "GMA" outperformed NBC's "Today" (4.908 million) by+605,000 Total Viewers to rank No. 1 for the 18th time in 18 weeks this season. In Adults 25-54, "GMA" tied for first with "Today" in rating with only 3,000 news demo viewers separating the two programs (1.76/2.090 million vs. 1.76/2.093 million).

"GMA" has ranked No. 1 in Total Viewers for six months straight (the last 24 weeks) and in 29 of the last 31 (behind "Today" only during the 2 weeks of the Summer Olympics). Further, "GMA's" 24-week streak at No. 1 marks its longest run in 20 years - since the 1992-93 season, w/o 11/9/92 - w/o 6/28/93.

"GMA" built on year-ago levels (4.956 million and 2.034 million, respectively on w/o 1/30/12) in both Total Viewers (+11%) and Adults 25-54 (+3%), while NBC's "Today Show" (-10%/-14%) was down by double-digits.

Season to date, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, "GMA" is leading "Today" by its largest season margin in overall viewers (+518,000) in more than 21 years, and in the key adult news demo (+66,000) in 21 years - since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen's electronic database started on September of 1991.

Season to date "GMA" is up in both Total Viewers (+6%) and Adults 25-54 (+2%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC's "Today" is down -15%/-21%, respectively; CBS' "This Morning" is mixed +6%/-1%, respectively). "GMA" is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years - since the 2005-06 and 2008-09 seasons, respectively.

For the week, "GMA" nearly doubled the performance of "CBS This Morning" in Total Viewers (+94%) and Adults 25-54 (+93%) with its largest Total Viewer advantage (2.672 million) over the CBS program in nearly 5 months - since w/o 9/3/12 .

WEEK OF 1/28/13 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS ABC 5,513,000 1.76/12; 2,090,000 4.2/15 NBC 4,908,000 1.76/12; 2,093,000 3.7/13 CBS 2,841,000 0.91/ 6; 1,081,000 2.2/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/28/13, 1/21/12 & 1/30/12. Most Current - 2012-2013 Season (9/24/12 - 2/3/13) and 2011-2012 Season (9/19/11 - 1/29/12). All averages based on regular telecasts. (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count) .

Promo Link: Robin Roberts to Return to "Good Morning America" Wednesday, Feb. 20

http://abcnews.go.com/GMA/video/countdown-robin-roberts-return-gma-18430131

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

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