The future of BlackBerry is up in the air as the company continues to work with Farifax Financial and other groups that may be interested in buying all or at least parts of its business. In the meantime, BlackBerry will soon issue an open letter to customers and partners in an effort to reassure them that it will live on. No, not that open letter. The letter is a paid advertisement that will be published in 30 different newspapers across nine countries, Reuters reports, and it states that BlackBerry is financially stable even though it is in the process of laying off 4,500 workers and considering a breakup. “These are no doubt challenging times for us and we don’t underestimate the situation or ignore the challenges. We are making the difficult changes necessary to strengthen BlackBerry,” the ad says.
“Our customers read a lot about BlackBerry these days, as we make the headlines quite often – this has created a lot of noise and confusion” Frank Boulben, the company’s chief marketing officer, told Reuters. ”We want customers to know that they can continue to count on us – we are here to stay. We have substantial cash on our balance sheet and we have no debt. We are restructuring our cost base and this is a very painful transition, but it will make us financially stronger and we want to get that message directly to our customers.”
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