Black Friday Deals Could Be Getting Overshadowed By Big Thanksgiving Day Discounts
Shoppers may be opting to shop on Thanksgiving day instead of Black Friday, indicating a key shift in the holiday shopping habits of the American public. CNBC reports that Americans spent $3.7 billion on Thursday, which is about 30 percent more than they did on Thanksgiving last year.
Based on a report from Adobe Analytics, a significant percentage of that spending occurred via mobile phone. Americans used smartphones to spend $1 billion on Thursday, which is close to 10 percent more than last year.
Despite the impressive number of e-commerce sales, hordes of people showed up in front of brick-and-mortar stores to cash in on deals on Thursday evening, presumably thanks to big sales from retail giants like Macy’s, Target and Walmart. These stores also opened earlier, adding even more encouragement for shoppers to show up.
There were examples of retail chains welcoming in shoppers between 2 p.m. and 6 p.m. ET and one of them offered free cookies and coffee to their customers.
