The best villa holiday companies – chosen by our experts
Whether it’s the desire for privacy, peace, or a pool of your own, there are plenty of reasons to choose a villa holiday. But with the rise of direct-from-owner sites, like AirBnb, and the endless parade of holiday tour operators promising you your own place in the sun (but not always quite delivering), it’s a difficult field to navigate.
From budget to blow-out luxury, our experts know the market. Here we present their tips. Please note that many of our favourite operators offer a variety of properties; we have grouped them below based on the ways in which they most excel.
Best for budget
A self-catering holiday is a savvy way to save money - and not just with a staycation; these are the very best for budget-conscious holidaymakers.
Best for: On or near beaches
Worst for: Glitz and glamour
Surf and sand locations or in lively resorts including Biarritz, Ile de Re and Cap Ferret.
Visit website:alternative-aquitaine.co.uk
Best for: Any-day start on many properties
Worst for: Rental-only rates, a return Brittany Ferries crossing is mandatory
Mostly on France’s north-west coast and inland, plus the northern coast of Spain.
Visit website:brittany-ferries.co.uk
Best for: Family value
Worst for: Lack of choice on north and western coasts
Only a quarter of properties have pools but all are within easy reach of the sea.
Visit website: brittany.co.uk
Spain-holiday.com
Best for: Coastal areas
Worst for: Individual property inspection
Strong in the Costa del Sol, Costa Brava and Costa Blanca. Catalonia is also heavily represented.
Visit website: spain-holiday.com
Best villas around Europe
These companies offer great value for money around the Med.
Best for: Heated pools for early season swimming
Worst for: Old-style character
A choice of over a dozen resorts including Albufeira, Quinta do Lago, Vale do Lobo and Luz
Visit website:affinityvillas.com
Best for: Tailor-made holidays on quiet islands
Worst for: Accommodation-only bookings
Canary Islands include lesser-known La Grociosa, La Gomera and El Hierro.
Visit website: cachet-travel.co.uk
Best for: Mix of coastal and countryside
Worst for: Arrivals restricted to Saturdays
Properties sleep from two to 20 and extra features include cooking classes and wine tasting.
Visit website:cottagestocastles.com
Best for: Last-minute and early-bird discounts
Worst for: Additional £25 booking fee on all bookings
From two-person studios to large properties sleeping groups of up to 26
Visit website:croatianvillas.com
Best for: Hipsters and sybarites
Worst for: Lack of travel arrangements
Plenty of family-friendly and beachside properties, with private pools, designer flair and interesting extras.
Visit website:i-escape.com
Best for: Extensive choice
Worst for: Personal touch categories of villa ranging from “simple” (bring your own swimming towels) to “individual” (stand-out show-stoppers).
Visit website:jamesvillas.co.uk
Best for: Agriturismo, converted Puglian trulli and masserie
Worst for: Not much in Tuscany and Umbria
Emphasis on special occasion villas as well as romantic, foodie and family properties.
Visit website:long-travel.co.uk
Best for: Relaxed, off-the-beaten-track holidays
Worst for: Extra services
Accommodation is mainly in the quiet villages of Western Crete, near Chania.
Visit website:purecrete.com
Best for: Diverse mix of properties in a fast-growing portfolio
Worst for: £25 per person charge on flight bookings
The exclusive collection comes with a bespoke, concierge service.
Visit website:simpsontravel.com
Best for: Villa exclusivity
Worst for: No flight-inclusive bookings
In-villa wine deliveries, cooks, private transfers, excursions, speedboat and yacht hire available
Visit website: thethinkingtraveller.com
Best for: Price reduction for returning clients
Worst for: No help with car hire
Concierge experiences include truffle hunting, cooking classes, city tours, biking itineraries and market visits.
Visit website:tuscanynowandmore.com
Best for: Late booking offers
Worst for: Compulsory property damage waiver fee
Strong in Spain particularly Andalusia, Galicia and Catalunya, also around Pollenca in northern Majorca.
Visit website:vintagetravel.co.uk
Best specialists for baby and child-proof properties
Travelling with young children presents unique challenges: look here for experts who understand this field - and often include much of the clobber you’ll need while you’re away.
Best for: Child-friendliness over style
Worst for: Not personally inspected
Lots of baby paraphernalia and safeguards provided including stairgates, fenced pools and toys.
Visit website: babyfriendlyboltholes.co.uk
Best for: Younger children and toddlers
Worst for: Designer style
Located on working farms for animal feeding, near beaches or close to indoor play barns.
Visit website:childfriendlycottages.co.uk
Best for: Guarantee of effective pool barrier
Worst for: Help with travel arrangements
Baby and toddler kits are provided as standard, with baby monitor, changing mat, steriliser, bed-guard, toys and DVDs.
Visit website:totstotravel.co.uk
Best luxury villas
If you’re looking for luxury to rival what’s on offer at the best hotels - with the services that go along with that - try one of these operators.
Best for: Concierge services
Worst for: The website’s villa search facility
Optional upgrades to gold or platinum packages which include shopping, in-house chefs and fresh flowers.
Visit website:akvillas.co.uk
Best for: X-factor
Worst for: Budget-conscious self-caterers
Plenty of choice in Greece and Italy, also strong in Spain and the Balearics.
Visit website:cvvillas.com
Best for: Seclusion, exclusivity and privacy
Worst for: Budget
Operates on a consultation basis, the website gives no property specifics.
Visit website:fivestargreece.com
Best for: Memorable getaways for grown-ups
Worst for: Down-to-earth prices
Locations, high-tech features and levels of service range from lavish to eye-popping.
Visit website: mrandmrssmith.com
Best for: Weird and wonderful
Worst for: Back to basics
Handpicked places with an emphasis on France, Italy, Caribbean and posh rural Britain.
Visit website:oliverstravels.com
Best for: Stately grandeur
Worst for: Small and modest
Staffed properties for big groups come with private pools, tennis courts, jogging tracks and helicopter landing areas.
Visit website:ppaproperties.com
Best for: Honeypot regions
Worst for: Early 9.30am check-out
Good choice in the Côte d’Azur and Provence, and an interesting Moroccan portfolio including Marrakech and Agadir.
Visit website:qualityvillas.com
Best for: Well-heeled families
Worst for: Affordability
The villas in Majorca and the South of France come with private pool, chef, nanny and activity host.
Visit website: scottdunn.com
Best for: Super-swanky, big-group houses
Worst for: Cost-cutting
Heated pools, cooks, tennis courts, home cinemas, hammams, skippered yachts and personal trainers available.
Visit website: scottwilliams.co.uk
Best for: Celebrations and special events
Worst for: Wales, Scotland and Eastern England
Chefs, butlers and activities including clay pigeon shooting and golf can be arranged.
Visit website:thewowhousecompany.com
Best UK cottage specialists
For great local knowledge and dependable properties, try these British companies.
Best for: One-bedroom properties for city escapees
Worst for: Groups of ten or more
Emphasis on cutting-edge design, super king beds, outdoor hot tubs and feature lighting.
Visit website:boutique-retreats.co.uk
Best for: Flexible start dates
Worst for: Scottish offering
Includes over 30 lighthouse cottages in spectacular coastal areas. Dog-owners are well catered for.
Visit website: ruralretreats.co.uk
Best for: House party homes
Worst for: Stag and hen groups discouraged
Mid-week cleaning, in-house pamper sessions and catering available, plus chocolate, fizz and fresh flowers on arrival.
Visit website: uniquehomestays.com
Best UK heritage properties
For castles and converted follies of all descriptions, try these operators.
Best for: Historical back-story
Worst for: Pricey at peak times
Choices include a cosy coastguard’s cottage on Holy Island or a converted tower in the grounds of Dover Castle.
Visit website:english-heritage.org.uk
Best for: Unique properties
Worst for: TV and WiFi
Everything from castles, water towers, follies and chapels to temples, gatehouses and pigsties.
Visit website:landmarktrust.org.uk
Best for: Superb locations and special access
Worst for: High-tech fittings
From hideaway, rural cottages to medieval halls and manors for big group gatherings. Standards range from basic to comfortable.
Visit website:nationaltrustholidays.org.uk