The best Black Friday iPhone deals are yet to come
By now, all the big-box stores and major online retailers have revealed their Black Friday deals. As you’d expect, the iPhone does feature, like Sam’s Club’s $100 off iPhone offer. But don’t go planning a trip to a big-box store just yet: The good stuff is yet to come.
None of the big four carriers — T-Mobile, Sprint, Verizon, and AT&T — have yet released their Black Friday deals. But based on the historical sales and analyst predictions, they’ll be worth waiting for.
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“We suspect the need to maintain net (subscriber) add momentum will drive Sprint and T-Mobile to offer aggressive promotions starting around Black Friday (Nov. 24 following Thanksgiving),” Jeffrey Kvaal, a Nomura-Instinet analyst, wrote in a note seen by Investor’s Business Daily. “We believe competition will heat up after the recent abnormal lull as the holiday selling season begins, the iPhone X becomes available and cable enters the mix,” a UBS analyst also wrote.
There’s some speculation that the Black Friday offers from T-Mobile and Sprint may also include discounts on the iPhone X. I’d guess that we’re not going to see any specific money-off discounts on the iPhone X this Black Friday, since supplies are still limited, and carriers don’t need the help of discounts to sell the phone. However, it’s very possible that we’ll see add-on offers, like a discount on a second (different) iPhone if you buy the iPhone X, or a free year of service. Carriers are mostly interested in offers on phones as a way to keep subscribers or steal customers from other carriers, so those kinds of offer would make sense.
It’s also very possible that we’ll see a discount on the iPhone 7 or iPhone 8. T-Mobile loves doing buy-one-get-one-free promos on phones that are just a month or two old, and it’s very possible that we’ll see something on the iPhone 8 or iPhone 7 for Black Friday this year. With the price of the iPhone X and lack of demand, carriers could definitely push customers to upgrade to a different phone, especially if that means opening a new line of service.
Based on last year, we should see promos from the carriers announced this week, and go live sometime around Black Friday next week.
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