Saturday, April 1 is officially April Fools’ Day, though one could argue that every day can feel like April Fools’ Day in the age of fake news.
Yet most of the pranks pulled by marketers and ad agencies this week likely won’t have such real world consequences - and are meant to be all in good fun.
For April Fools’ Day 2017, we’ll be constantly updating the following list of this year’s funniest pranks orchestrated by individuals and companies, so you can make sure you don’t fall for any of them. Or if you see gullible friends or family members passing them around, share this article with them and rub it in their faces.
The gags that have made it on TIME’s list are ones that sound like they could totally exist already, or that will probably exist in the near future.
Senate Majority Leader Chuck Schumer’s announcement that he is finally ditching his flip phone - the ultimate dad joke of April Fools’ Day
California Rep. Jackie Speier’s announcement that she is going to introduce a bill that will crack down on President Donald Trump’s ability to tweet unsupervised.
The notification on Pornhub that the site will automatically share the explicit videos that users are watching to all of their social media channels
Groupon’s “flat Earth” globes, designed to “help truth-seeking customers better understand the breathtaking horizontal plane we call home.” For the back story to this joke, read this story on the celebrities who have recently revealed that they think the Earth is flat.
Rokus “SnackSuggest” feature, which recommends TV shows AND the best snack foods to “binge” on while you’re “binge-watching” them.
Hulu’s new series “Hu,” which cuts down hit shows to eight seconds.
The exhibit of “singing sea stars” at the Maritime Aquarium in Norwalk, CT.
Olympic gold medalist Michael Phelps’s announcement that he will come out of retirement and compete in the 2020 games in Tokyo.
Some dreams/goals you just can39;t get rid of...been doing a lot of thinking n I39;ve decided that I39;m going 2 make another comeback! #tokyo2020- Michael Phelps (@MichaelPhelps) April 1, 2017
Chugg, an energy drink designed to help college students stay up for 72 hours straight, sold on the college textbook rental website Chegg
Virgin Australia’s canine crew
Today we are excited to unleash our new Virgin Australia Canine Crew in a world first initiative. pic.twitter.com/d1GCIbd3qG- Virgin Australia (@VirginAustralia) March 31, 2017
Kotex’s line of bandages https://twitter.com/ubykotex/status/848173118925529090
Bloomingdale’s new “pup-up” spa for dogs “bloomingtails.”
Georgia Tech’s online degree, a “Master of Science in Gadgets” in which students will be given “a 28 gallon crate full of miscellaneous broken electronics, cables, machines, and tools,” and are required to “fix at least 70% of them” to graduate.
Russia’s joke about election interference.
Siri knows users are trying to mess with the Apple voice-command feature.
Prince Harry’s and Meghan Markle’s secret wedding
The Virgin Trains announcement that riders can get their tickets tattooed to their arms so that they never have to worry about losing them again.
The University of Dundee’s new master’s degree in Penguin Studies:
Star Trek star George Takei’s announcement that he will enter politics to challenge embattled House Intelligence Chairman Devin Nunes in the 2018 midterm elections.
Netflix Live: Starring Will Arnett (SNL)
Logitech’s foray into fitness products, the human-sized track ball, so employees can “work their a**es” off.
The wedding planning website The Knot’s notification to couples that their wedding checklists may have been deleted.
ThinkGeeks $1,999.99 “Swim desk” with a tool that adjusts the speed of the artificial current and $79.99 Hot Pocket sleeping bag covered in a “custom MicroWaav insulation system” that heats up in 2 minutes.
The emoji language course launched by Duolingo that you may have tried to sign your parents and grandparents up for.
HALLMARK-E, a hands-free, voice-activated Emotional Assistant.
The rental car company Alamos new fleet of “Self-Vacationing” vehicles that serve as personal concierges for drivers.
The fake spelling test given by Joe Dombrowski, a teacher at Oakland Elementary School in Royal Oak, Michigan. (CBS Detroit published a full list of the bogus words online.)
Burger King’s latest “Whopper” is a tube of toothpaste.
The new version of Amazon Alexa called “Petlexa”
The app “Snoozer”, which allows tired people to plug in their location and a representative from Mattress Firm will swing by with a “NapSack,” earplugs, and a teddy bear.
PETCO’s poop-scooping drone is BS.
Quilted Northern’s “uSit” bathroom tracker that records all sits, “including frequency, duration and exertion levels.”
A truly one-of-a-kind watch made out of animal fur designed by Analog Watch Co. ($199.99). “Simply groom your favorite furry friend with a brush, collect 2-4 ounces of their hair, seal it in a small bag, and drop it in the post...we’ll bound the fur into a high-density felted wool. It takes 23 days for us to transfer the fur into a brand new material.”
Bob Evans’s beauty line offering a “farm to body experience.”
COFFEEMATE has a coffee-flavor COFFEEMATE brewing.
“Sofia” the first “smart sofa” by home goods site Wayfair that features a voice-recognition system that can read out the owner’s calendar and built-in parental controls that can correct rowdy children and pets that may start jumping up and down on it.
GlassesUSA.coms Invisible Glasses, which “change from green to invisible due to the heat emitted by your skin, allowing you to enjoy vision correction without the annoyance of wearing contact lenses,” according to the product page.
Trulias online directory of “Rental Pawperties” of dog houses.
FreshDirect’s and FoodKick’s pitless avocados.
High Brew Cold Brew’s coffee IV drip.
Dating app Hinge’s “Parental Controls Dashboard,” so parents can have specific (parent-only) filters for: Occupation, “Timeframe for children,” “Distance from Mom & Dad,” and “Holiday availability.”
Prune-flavored condoms offered by OurTime, a dating site for singles ages 50+.
LEXUS LC’s “Lane Valet,” which moves the slows cars ahead into the next lane over to save drivers a honk.
The e-commerce site Man Crates’s new service “Man Freights,” in which customers are shipped “inside fully-furnished 4’ x 4’ crates” outfitted with WiFi and mini-fridge “so they can surprise their long-distance loved ones in-person on their special day.”
Jim Beam had a gas ginning up a can of beans, specially aged for one day in a tin can.
Zappos.com’s attempt to combat package theft by shipping items in a new type of box called the “in secure box” that makes packages invisible so that they can’t be stolen.
Organic meal delivery kit brand GreenChef’s new “all-Kale meal kit.”
“Canoeber,” a company in Ely, Minnesota, that wants to be known as the “Uber for canoes” and “the world’s first water-based, ride-sharing service.”
The ultra-fast food delivery service offered by Grubhub carried out by the some of the country’s fastest runners, parkour athletes, BMX riders and skateboarders, which includes an updated order tracking tool featuring livestream-equipped camera mounted to each driver’s helmet.
Beef-broth gummy bears for dogs made by the candy boutique Sugarfina.
The magenta T-Mobile ONEsie, the wireless company’s foray into wearable tech that lets it monitor vital signs and sleeping - in addition to how much data your phone is using.
“She Sheds,” a version of “man caves” for women offered for $99 per month by storage company Life Storage.
Puzzles for Pets, an app loaded with puzzles for cats and dogs.
Florida Atlantic Universitys new policy letting students bring any kind of animal with them to class.