Bed Bath & Beyond is the latest retailer to clear the Trump name from its shelves.
The homeware chain said Friday it no longer carries the first family's product lines. The news first emerged in an email from a customer service rep posted on Twitter by #GrabYourWallet boycott leader Shannon Coulter, who has helped lead the charge to stop businesses from supporting the Trump brand.
The company didn't immediately respond to our request for comment.
— Shannon Coulter (@shannoncoulter) March 31, 2017
According to Coulter's records, the store dropped Ivanka Trump's diaper bags from its website earlier this month. But two Trump Home lamps remained.
The items are still listed on Bed Bath & Beyond's site, but a note claims they are "no longer available for sale."
The retailer joins a growing list of department stores and shopping sites, including Nordstrom, Neiman Marcus and Belk, that have made similar moves in the face of pressure from consumer boycott campaigns.
Most have stressed that their decisions were simple business calculations and not indicative of any particular political stance.
Neiman Marcus made this even clearer by backtracking on the move and re-adding Ivanka Trump products weeks after dropping them.
The about-face came a few days after the new president of Ivanka Trump's brand claimed sales had surged since stores started ditching its products (and since our president fumed about it on Twitter). As a private company, the business doesn't report sales, but a source said they jumped around 20 percent from the previous year in 2016.
Nordstrom's sales data obtained by the Wall Street Journal, however, showed that Ivanka Trump sales plummeted last October when the #GrabYourWallet campaign began.
Activist efforts like Coulter's have put intense scrutiny on any visible business associations between consumer corporations and Donald Trump or his family's various companies.
But some Trump supporters have sought to push back the other way, putting retailers in a tight spot.
No word on whether the counter-boycott will now start buying up Trump chandeliers in solidarity.