New beauty store coming to Tanger Outlets in Myrtle Beach area. Here’s what it will offer

A new Ulta Beauty will open in Tanger Outlets along Highway 17 in early 2024, according to a press release.

The new store located at 10835 Kings Road will feature a beauty bar and salon.

The cosmetic retailer plans to move in across from Gap at the outlet mall. Ulta sells drugstore and high-end makeup, skincare and fragrance products. This will become the fourth Ulta in the Myrtle Beach area.

At other beauty bar and salon stores, Ulta offers services such as waxing, eyebrow services and haircuts. It was not specified which of these will be available at the new location.

“We look forward to the excitement it will bring to our center,” said Tanger Myrtle Beach Marketing Director Stephanie Parisi.