Banana Republic is under fire for an online ad that some are calling sexist and others find just plain confusing. Others are calling out the brand for promoting unsafe bicycle safety. The ad shows a man riding a bicycle with a woman leaning back against the handles as she sits on him.
“The slimming Sloan pant for her. The new Rapid Movement Chino for him. Try our perfect-fitting pants for a life in motion,” the ad says.
The slimming Sloan pant for her. The new Rapid Movement Chino for him. Try our perfect-fitting pants for a life in motion. pic.twitter.com/dZNcHZ3CrG
— Banana Republic (@BananaRepublic) July 28, 2017
As some pointed out, the model doesn’t need much “slimming.”
She's already slim…
— D.A.M.T (@D_A_M_T) August 4, 2017
And wait — so men get “movement” and women get “slimming”?
“Nice casual sexism in this promoted tweet, @BananaRepublic. Slimming pants for her, ‘rapid movement’ pants for him? BTW, that’s not a thing,” wrote one user. “Is this an actual ad or satire? The sexism is glaring. Appearance for her? Action for him? I’m not even extremely sensitive,” commented another.
Nice casual sexism in this promoted tweet, @BananaRepublic. Slimming pants for her, "rapid movement" pants for him? Btw, that's not a thing.
— Bill (@wage__slaves) August 1, 2017
Is this an actual ad or satire? The sexism is glaring. Appearance for her? Action for him? I'm not even extremely sensitive. @BananaRepublic
— Andrew Hodge ❄️ (@andruhodge) August 9, 2017
men get "movement" but women need "slimming"?
that's fucked up.
— ‾ᷜTͤu̅ͮr̅ͥn̅ᷠer (@keturn_hax) August 1, 2017
And what, exactly, is a “rapid movement chino”?
Wait! WTF is a "Rapid Movement" chino? Do they help me move quicker through the office? Cause that's the only place you should wear chinos.
— medicmurse (@docsnavely) August 5, 2017
Many critics even went as far as to suggest the ad inadvertently promotes unsafe cycling.
“That is an extremely dangerous way to ride a bike on a bumpy dirt road,” wrote one user. “Horrible injuries or even death can follow,” another user commented.
Another user questioned: “Really? Non-disc brakes and ‘safety’ brake levers?”
Stop promoting unsafe cycling. Horrible injuries or even death can follow.
— wmsglobetrotter (@wmsglobetrotter) August 7, 2017
That is an extremely dangerous way to ride a bike on a bumpy dirt road.
— Martin Casas (@MARTIN_CASAS) August 7, 2017
Really? Non-disc brakes and "Safety" brake levers? No BR shopper I ever saw is rolling a Huffy.
— Steven Salas (@scruz2002) July 31, 2017
This looks highly unsafe tbh
— Adam Swift (@AdamTheRed) August 8, 2017
That looks incredibly uncomfortable for her to be sitting on the bike like that.
— Joseph Maloney (@jhmaloney) August 5, 2017
Another Twitter user wondered who “has ever ridden their bike like this,” and a few Twitter users offered some helpful suggestions:
Who the f has ever ridden their bike like this? Why would the girl do this?
— C Leighton Scott (@smokesdawg88) August 2, 2017
Kimye did it first in “Bound 2” …
Kim and Kanye did it better & first pic.twitter.com/zpMAZsvJRK
— Abby Ferri (@abbyferri) August 3, 2017
And who could forget the Seth Rogen and James Franco parody?
— Avolyn Fisher (@AvolynFisher) August 3, 2017
And then there’s these guys…
Even if some customers didn’t find the ad sexist, they were still baffled by it:
This is the weirdest ad campaign I have ever witnessed, I have shopped at BR and I am bewildered by the things these models are doing
— Fusilli Willy (@Zordon5000) August 3, 2017
Who is responsible for this atrocity of an Ad!? Also that looks like a super uncomfortable way to ride a bike.
— Mikis (@Meek_is) August 5, 2017
A Banana Republic rep did respond.
I apologize that you are unhappy with our recent ad. Please know that your feedback has been forwarded to the marketing team.
— Banana Republic (@BRCustServ) August 5, 2017
It's ok. It didn't effect my happiness. I just thought it was a dumb ad.
— Mikis (@Meek_is) August 5, 2017
We are still scratching our heads.
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