A group of professional ballerinas, many from the American Ballet Theatre, have teamed up to launch their own dance-inspired clothing range, Company Cooperative.
The new label is the "first and only ballerina-owned brand," with WWD reporting that it has been created by nine professional dancers for both workouts and stylish off-duty wear.
Inspired by their profession and their own ballerina wardrobe, the collection is made of technical fabrics that can be worn to workout, although cofounder Jamie Kopit told WWD that the designs lean more towards weekend wear.
Standout pieces are expected to be the high-waisted Lall leggings, named for Erica Lall and described as "more dressy than athletic," and the Boren pullover, named for Katie Boren and suitable for both post-workout and casualwear. The collection will also feature shorts, trousers, jackets, and a sleek black sports bra which brings to mind ballet shoe ribbons.
"It's not super high-impact wear," said Kopit, "It's nicer clothing than what I want to work out and sweat in, but I could live in it, move in it and pretty much do anything I wanted to in it. Just personally, I wouldn't want to work out in it and get it all sweaty, but you could."
The label also has an ethical side to it, with every piece made in New York's Garment District and emphasis on "slow-fashion techniques" which use sustainable manufacturing processes. The dancers will also be using some of the tens of thousands of pointe shoes that are thrown away each year to make recycled trims, which will be used for special-edition pieces to be released after the launch.
Retail prices will range from about $100 to $400.