‘Awkward’ Windows 8 not yet stopping the consumer rush toward tablets

Brad Reed
BGR News

Windows 8 Slow Growth
Windows 8 Slow Growth

Microsoft’s (MSFT) attempts to merge desktop and tablet functionalities with Windows 8 have left it with an “awkward” operating system that consumers have been slow to adopt, says Nomura Equity Research analyst Rick Sherlund. Per Barron’s, Sherlund released a new research note this week saying that it will take much more time for Microsoft to fully develop Windows 8 to the point where it can “deliver more compelling form factors and lower prices and a richer ecosystem of developers and apps for the Microsoft store.”

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However, Sherlund does think there’s some hope for the second half of 2013 when enterprise users will start getting used to Windows 8 in their offices and will thus be more likely to consider buying Windows 8 devices for their personal use. He also thinks that Microsoft is on track to deliver several important improvements toward the end of the year that will make Windows 8 a much more attractive bargain for consumers going forward.

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Among other things, Sherlund believes that prices will “likely come down,” battery life will be ”much improved,” “more apps are to be introduced for the Windows 8 store,” and “enterprises will have had more time to pilot and adopt the technology.”

This article was originally published on BGR.com