Autograph, NFT company co-founded by Tom Brady, partners with IndyCar, IMS and Team Penske
The IndyCar series, the Indianapolis Motor Speedway and Team Penske have caught the eyes of Tom Brady, Tiger Woods and some of the greatest athletes and business people around. Autograph, the NFT platform co-founded and co-chaired by Brady, announced an exclusive multi-year partnership with Penske Entertainment and Team Penske on Tuesday.
The deal comes ahead of the partners' first premiere NFT collection drop around next month's 106th running of the Indianapolis 500. According to the news release, the Greatest Spectacle in Racing will serve as a launch point as both companies plan to make use of "Penske's iconic motorsports properties, leveraging extremely vast historical archives, past and present drivers and race cars and ticketing activations around the Indy 500."
More information about those drops of NFTs, one-of-a-kind or limited runs of digital assets that often represent art or videos, will follow in a few weeks.
"Autograph is thrilled to partner with all of Penske's motorsport brands to honor its legacy and to help lay the groundwork for its future in Web3 (an area of the internet that utilizes the blockchain)," Dillon Rosenblatt, co-founder and CEO of Autograph, said in a release. "Launching a collection with a growing racing series and one of the most important motorsports teams ever, ahead of the biggest single-day spectator sporting event in the world, is a privilege we do not take lightly."
Added Penske Corp. executive vice president Jonathan Gibson: "The convergence of sports and technology provides us many unique opportunities, including this new opportunity with NFTs and digital collectibles to get closer to the sport through this new innovative relationship."
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According to its website, Autograph "brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences for users around the world."
The list of athletes they've partnered on collections with include Tiger Woods, Derek Jeter, Wayne Gretzky, Naomi Osaka, Usain Bolt, Simone Biles and Tony Hawk -- all of whom are listed among the company's board of advisors. Other advisors include Jon Feltheimer (CEO of Lionsgate), Jason Robins (CEO and co-founder of DraftKings), Peter Guber (owner of the Golden State Warriors and LA Dodgers) and actress Eva Longoria Baston.
Email IndyStar motor sports reporter Nathan Brown at nlbrown@gannett.com. Follow him on Twitter: @By_NathanBrown.
This article originally appeared on Indianapolis Star: IndyCar, IMS and Team Penske partner with major NFT company Autograph
