Proofreading is importnat.
The online retailer ASOS, a website I access once per day to look at the same hat, learned that lesson this week after unwittingly printing 17,000 shipping bags that said "onilne" instead of "online."
Onilne: not a word.
So far, though, ASOS is handling the mishap pretty well. "We're calling [the bags] a limited edition," a spokesperson tweeted jokingly on Wednesday.
Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition. pic.twitter.com/wTpKNid4V5
— ASOS (@ASOS) March 21, 2018
Honestly, admitting the mistake is the move here. Tossing the bags would be wasteful (and bad PR). Plus, ASOS owning up to their goof gave us a tiny moment of internet joy — a hard thing to come by these days unless you're constantly watching candle carving videos.
Now, some people are even hoping they get one of the typo bags with their shipments. It'd be a collector's item! A piece of history! Evidence of a fun moment onilne!
Watch ebay go mad with people selling them for £1000's
— Melissa Brooker (@MelissaJBro) March 21, 2018
Boy, we have weird thresholds for fun now.