Apple's big event with Oprah and Spielberg was a letdown: Tech

Wednesday, March 27, 2019

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Apple CEO Tim Cook and Oprah Winfrey at the Steve Jobs Theater during an event to announce new products Monday, March 25, 2019, in Cupertino, Calif. (AP Photo/Tony Avelar)
Apple CEO Tim Cook and Oprah Winfrey at the Steve Jobs Theater during an event to announce new products Monday, March 25, 2019, in Cupertino, Calif. (AP Photo/Tony Avelar)

Apple's big event with Oprah and Spielberg was a letdown: If price is truth in the stock market, then investors just sent Apple (AAPL) CEO Tim Cook and his entire management team a loud message following one overhyped event at Steve Jobs Theater on Monday. The message: a collective yawn. Cook strode to the stage and slapped hands with Hollywood stars like Steven Spielberg and Oprah Winfrey to get the world excited about a new video streaming service (that apparently is free because Apple didn’t reveal the price) that may challenge Netflix and Disney. Apple took the wraps off a news subscription service that has a price, $9.99 a month. The Wall Street Journal quickly rejoiced, saying it will partner with Apple and is hiring journalists to get content on the platform.

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