Apple said to be under pressure to release $200 iPad mini

Brad Reed

Apple Lower Cost iPad Mini
Apple Lower Cost iPad Mini

While much of the concern about Apple’s margins has come from speculation about the company’s plans to release a cheaper version of the iPhone, the company may also be pondering releasing a cheaper version of its popular iPad mini tablet. Barron’s points us to a new research note from Citigroup analyst Glen Yeung, who believes that Apple will be forced to release a cheaper version of the iPad mini by the end of the year to maintain its market share against a flood of cheap Android tablets.

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Specifically, Yeung says that he and his colleagues “expect Apple to launch a lower cost iPad Mini” over the holiday quarter that will have a “similar screen resolution with a cheaper mechanical design” and will be “priced at around US$200-250, to defend its market share.” If Yeung’s research is accurate, then it should be a very busy fall for Apple since it’s already slated to release the iPhone 5S, a redesigned fifth-generation iPad, a low-cost version of the iPhone and a Retina-equipped version fo the iPad mini.

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