Apple reportedly held talks with Beats over streaming music partnership

Apple Beats Streaming Music Service
Apple Beats Streaming Music Service

Apple’s (AAPL) has reportedly had difficulties negotiating with major music labels over royalties tied to a streaming music service currently in development. One option the company seemingly explored in its efforts to bring a new service to market was a cooperative effort with Beats Electronics. According to Reuters, Apple executives held talks with Beats boss Jimmy Iovine to discuss partnering on a subscription-based streaming music service. Beats recently announced its Project Daisy music subscription service, but did not provide many details so it may be possible that discussions are ongoing. According to the report, the meeting between Apple CEO Tim Cook and Iovine was “informational” and covered a wide range of topics.

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