Apple online customer satisfaction drops to lowest point in four years

Raymond Wong

Apple Customer Satisfaction 2012
Apple Customer Satisfaction 2012

In a survey of more than 24,000 customers, Apple’s (AAPL) online customer satisfaction during the Thanksgiving and Christmas shopping seasons was found to be at its lowest in the past four years according to Forsee, an industry analyst firm. Apple slipped out of the top five for highest online customer satisfaction during the holiday shopping season, falling to a score of 80/100 – a drop of three points from 2011. Meanwhile, Amazon (AMZN) maintained its spot at the top with a score of 88/100. Forsee’s survey based the scores on “appeal of merchandise, website functionality, and the quality of website content.” The survey’s full findings are available below.

[More from BGR: Google names 12 best Android apps of 2012]

forsee-2012
View photos
forsee-2012


This article was originally published by BGR