Hope Hicks has been named Donald Trump's communications director after the unceremonious sacking of her predecessor, Anthony Scaramucci.
Ms Hicks is a longtime aide to the President and has been in his team since the beginning of his presidential campaign.
She will work with press secretary Sarah Huckabee Sanders to help set White House messaging strategy.]
The aide may have her work cut out, as Donald Trump has faced perhaps the strongest criticism in his presidency so far after he again blamed "both sides" for weekend violence in Charlottesville, Virginia, between white supremacists and counter-demonstrators.
The information came for an unnamed White House official, who insisted on anonymity to discuss unannounced personnel matters.
Ms Hicks, 28, worked for the Trump Organization and was the President's spokeswoman during the presidential campaign.
In the Trump Organisation, she worked on several projects, including Ivanka Trump's fashion line and Trump resorts.
She is greatly respected in the team and is considered one of the most important players in his inner circle.
According to insiders, she is very close to the President.
CNN reports that one official described her as "untouchable" and another said she was the President's "emotional support."
Trump fans have responded with joy to the appointment on Twitter, saying she has "been on the Trump train from the start" and that it is "great news for the Trump base".
Some great news for the base coming soon.— Mike Cernovich ���� (@Cernovich) August 16, 2017
Her current White House title is director of strategic communications.
According to the official, a permanent match for the role will be named later.