After its recent team-ups with big name labels including Marni and Versace, H&M is taking a different direction with its latest collaboration by joining forces with global style icon Anna Dello Russo.
The fashion director at large and creative consultant for Vogue Japan is a fashion week favorite, regularly appearing on best-dressed lists thanks to her extravagant sartorial choices. Her H&M accessories line will hit some 140 stores worldwide and online October 4, comprising jewelry, sunglasses, shoes, bags and a trolley.
"I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day," said Dello Russo.
Other eccentric style icons such as Iris Apfel and Daphne Guinness have also been charming the fashion world recently -- Jimmy Choo famously designed a tribute stiletto to the former earlier this year, while there has also been a string of blogger/designer team-ups.
Dello Russo is pleased to play such a key role in the increasing significance of the style icon.
"I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it," she enthused.