YouGov polled 5,000 consumers a day during a recent 12-week period and culled responses from those who identified themselves as gay, lesbian or transgender (about 5.25% of a total of 300,000 consumers.) The result was a resounding win for Android, a brand that didn't even make the list last year, when YouTube took the top prize. Apple's iPhone was number eight on 2011's rankings.
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The complete list:
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YouGov BrandIndex's measurement is based on a 100 to -100 scale and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
Though YouGov didn't provide a comparable ranking for the time period among general consumers, Subway topped the researcher's most-buzzed list for 2011. Neither iPhone nor Android made that list, though Apple was number 10.
This story originally published on Mashable here.