Using data from Google Analytics, Nielsen, and Experian, Phoenix and NYC-based digital marketing firm iAcquire examined 2012 web traffic and behavioral data across several leading online dating sites. The study’s goal was to determine patterns in online dating around Valentine’s Day, and to see who was doing what with whom online.
The findings showed that online dating traffic doesn’t go up on Valentine’s Day, but actually peaks several days after. Based on the data, it was determined that Valentine’s Day is largely irrelevant to people actively dating online. It does, however, have a delayed effect on singles (and other daters), causing a brief but prominent spike in traffic a few days after Valentine’s Day. Even more surprisingly, 24% of online daters are married, and that African Americans made up 3% more of the online dating community than Caucasians. More, college graduates are more likely to frequent online dating sites than those without a degree.
The study also revealed that like gym memberships, online dating site usage spikes right after the New Year between January and March.
Read more findings on the iAcquire blog…
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