'The Americans' lucks out with its ads in the New York Times
After Russia re-entered the news, The Americans knew its fifth season would be relevant. But nobody could've known just how relevant it would actually be.
Days before the show—which follows two Soviet spies living deep undercover near Washington, D.C. in the 1980s—returns for its new season on FX, the series got some prime ad placement on the New York Times website.
well that's one way to take out an ad pic.twitter.com/CoX4QcyMZi
— Ross Neumann (@rossneumann) March 3, 2017
FX took out major advertising for the show just as news broke that Attorney General Jeff Sessions met with a Russian ambassador, lied about it during his confirmation hearings, and would recuse himself from any inquiry into Russia's attempts to influence the 2016 U.S. election. Twitter users noticed the fortuitous timing.
Well, this is awkward... pic.twitter.com/bFcXo52mpx
— Meredith Blake (@MeredithBlake) March 3, 2017
Nicely done, @TheAmericansFX pic.twitter.com/vXSyRfdAzx
— erica orden (@eorden) March 3, 2017
Very clever @TheAmericansFX pic.twitter.com/hqrqWRAI8u
— Karen Travers (@karentravers) March 3, 2017
The way things are going, The Americans will probably stay relevant for a while. You can watch the season five premiere on FX on March 7. Or just, you know, read about it in the New York Times.
