American Music Awards Goes Paperless, Uses Galaxy Note II to Announce Winners

Anita Li

And the winner is ... Samsung's Galaxy Note II.

[More from Mashable: Samsung: We Have No Intention of Settling With Apple Like HTC]

The smartphone took center stage -- literally -- at the American Music Awards Sunday night, as presenters used it to announce winners, according to website Run Around Tech.

In the video above, U.S. Olympian Apolo Anton Ohno and actress Kerry Washington present Linkin Park with the Alternative Rock Award after reading the band's name from a Galaxy Note II. Product placement at its most visible.

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SEE ALSO: Samsung Galaxy Note II: A Giant Phone That Grows on You [REVIEW]

By replacing old-fashioned envelopes and notecards, Samsung is likely promoting the Galaxy Note II just in time for the holiday gift-buying season.

What do you think of this marketing tactic? Does it make you want to buy a Galaxy Note II? Tell us in the comments below.

Samsung Galaxy Note II

The successor to the first Galaxy Note smartphone, the Galaxy Note II has a huge 5.6-inch screen and comes with a stylus that lets you do things like draw on photos or screengrabs. It costs $299.99 with a two-year contract and it runs Android 4.1 "Jelly Bean," which lets it use many of the advanced abilities seen in the Galaxy S III, such as auto-tagging of photos and S Voice, Samsung's answer to Siri. Power users will love it, and if you just want a large screen, it's the biggest you can get on a phone.

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This story originally published on Mashable here.