Amazon is reportedly developing an Apple TV rival

Amazon is getting ready to make its biggest push yet into consumers’ living rooms. Unnamed sources have told Bloomberg Businessweek that Amazon is planning to release a set-top box that “will plug into TVs and give users access to Amazon’s expanding video offerings” including “its a la carte Video on Demand store, which features newer films and TV shows, and its Instant Video service, which is free for subscribers to the Amazon Prime two-day shipping package.” Businessweek’s sources say that Amazon is building its own dedicated set-top box to draw more traffic to its own content offerings since Amazon is just one of many video streaming apps available on consoles such as the Xbox and Sony’s PlayStation. However, Businessweek’s sources say that the set-top box will “likely” offer access to competing streaming apps such as Netflix and Hulu even though it will be primarily centered around Amazon’s video services.

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This article was originally published on BGR.com