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Amazon really, really wants to sell you groceries. But starting a new grocery service—especially online—from scratch is hard. It seems, however, Amazon has found a solution: Just buy a well-known chain that already operates nationwide, instead.
Amazon will acquire Whole Foods Market for $13.7 billion in cash, the companies announced today.
Amazon has been desperately trying to break into the grocery business for some time, but that’s proven a difficult nut for the online mega-company to crack. They’ve tried AmazonFresh, Amazon Prime Pantry, and a bunch of other initiatives to get customers to order groceries online, but it’s been slow going. In May, Amazon opened two grocery-pickup stores for the public to use.
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