The Black Friday sales are upon us and Amazon are going above and beyond, as per usual. In fact, the retail giant was responsible for introducing Black Friday to our shores at the start of the decade.
Since then, Amazon have held multi-day sales as early as two weeks in advance and encouraged many competitors to do the same. This week alone they've already released early deals for the Echo Dot, Fire Kids tablet and Kindle, among others.
Today's deals, however, are the most important of them all. Historically, they offer the biggest discounts on the most in-demand products across all major retailers. They also sell out incredibly fast. Hundreds of 'Lightning Deals' are released throughout the day (offers which only last a certain amount of time) and the best can be snapped up within minutes.
To help you get the best Lightning Deals and general Black Friday promotions Amazon has to offer, The Telegraph has chosen our top picks.
Today's best Amazon Black Friday deals
Amazon will be releasing new deals throughout the day and we will keep you updated on the very best savings.
Fire TV Stick 4K and Echo Dot
The third generation Echo Dot is usually £49.99, so this is a great deal. It's a hands-free, voice-controlled device which allows you to connect to personal assistant Alexa in order do a myriad of tasks: play music, make calls, ask questions, check your calendar, the weather, traffic and sports scores, manage to-do and shopping lists, control compatible smart home devices, and more.
In this bundle deal the Dot comes with the Fire TV streaming stick, which lets you plug in and play thousands of programmes from streaming channels, including its own Prime Video as well as Netflix and iPlayer.
Amazon Echo Spot
This is one of our favourite Amazon Echo devices. Like the normal Echo you can use the Spot to play music or ask questions, but it also has a touchscreen, so you can watch videos or use it as an alarm clock.
Fire HD 8 kids edition tablet
Amazon's Fire HD 8 kids tablet scored very highly in Telegraph Recommended's review earlier this year. Its parental controls were described as "second to none" and it was praised for offering a wide array of child-friendly apps, books and features. Its age range, around three to 12, is also impressive.
Under Armour Undeniable 3.0 unisex sport duffel bag
Whether you're a gym nut, a frequent traveller or just carry too much baggage, everyone needs a duffel bag. This model, from reliable American brand Under Armour, is Amazon's bestseller in its category, so this brief chance to snap it up at almost half price is not to be sniffed at.
With a tough, sturdy build, a waterproof finish, comfortable padded handles and several compartments, it's the ideal all-occasion bag.
The Kindle has remained the pre-eminent e-reader device for years, but this upgrade has added a feature avid readers have been after for almost a decade – waterproofing. Never lose your precious books in the suds again with Amazon's new Paperwhite Kindle, which has a waterproofing rating of IPX8 (which means it can be immersed to one metre).
Amazon Echo (2nd gen) smart speaker with Alexa
A 39 per cent saving on this stylish smart speaker, which seems to be appearing in everyone's homes these days. Amazon Echo connects to Alexa, a cloud-based voice service, to play music, make calls, set alarms and timers, ask questions, check your calendar, the weather, traffic and sports scores, manage to-do and shopping lists and control dozens of compatible smart home devices.
Toshiba 32L3863dBA 32 inch smart HD LED TV
For today only there's £60 off this 32-inch Toshiba, which despite its price comes with a whole host of modern features (it is this year's model, after all). It's compatible with the Amazon Echo or Dot, so you if you've got one of those you can control the telly with your voice.
You'll also have access to Netflix, iPlayer and several other streaming apps, as well as YouTube, a range of music and video, and you can store all your photos on it, too.
HP Deskjet 2630 all-in-one printer
A top printer for £17.99? That's too good a deal to turn down if you're in the market for a new printer. But not only does this machine print, it copies and scans too, saving you space on your desk or in your study.
You will also get a free trial to Instant Ink, HP's ink renewal service, where they automatically send you ink when you're running out.
Tefal Essential cookware set – five pieces
Tefal make some top affordable cookware, but £30 for a five-piece set is a bargain. Another Amazon bestseller, this deal gets you two frying pans and three saucepans with Tefal's famous non-stick, easy to clean coating and exterior. Not compatible with induction hobs, however.
Le Creuset Signature cast iron round casserole 24cm burgundy
French manufacturers Le Creuset make some of the best kitchenware around, but their products do come at a significant cost. However, the price you pay gets you something that'll last forever (or at least for a very long time).
Their casseroles are pricey, but this Black Friday there's almost £100 off, a very tempting deal indeed.
Philips Hue Iris dimmable colour changing LED smart mood lamp
If you're after the ultimate in mood lighting, this smart mood lamp is a good place to start. With millions of colours and 50,000 shades of white light, you'll be able to find the right lighting for whatever mood you're in, or whatever fits the room.
What we particularly like, however, is that you can sync it to music, movies or games, for an even more ambient experience.
All the products mentioned in this article are chosen and reviewed independently by our journalists. The Telegraph makes money by adding affiliate links to some of the products.