The London brand has revealed its latest campaign, starring American model Missy Rayder.
Missy Rayder, sister of the model Frankie Rayder and former face of Lucky Brand jeans, APC and Clarins, among others, was shot by photographer Christian Larsson for the latest Agent Provocateur campaign.
A return to the hedonistic atmosphere of the brand's early days, the images see creative director Sarah Shotton return to the silky opulence and champagne of the glamorous side of the 1970s.
"Christian Larson was the perfect photographer choice for us as his dark and moody images always have just the right amount of sex appeal with an almost cryptic edge," explained Shotton. Alongside his photography, Larson is known for his slick music videos for artists including Kylie Minogue and Swedish House Mafia.
The latest campaign was styled by Cathy Edwards with hair by Eamonn Hughes and make-up by Lotten Holmquist. Previous Agent Provocateur ads have featured Hailey Clauson, Crystal Renn, Paz de la Huerta and Karen Elson.