Adventures in Shilling: Watch Chef Thomas Keller in a Car Commercial

Khushbu Shah

thomas-kellers-bmw-shilling-pebble-beach.jpg
thomas-kellers-bmw-shilling-pebble-beach.jpg

Here's chef Thomas Keller (The French Laundry, Per Se) geeking out over the new BMW i8 (which he gets to "drive home") at the Pebble Beach Concours d'Elegance. The hybrid car (which also features gull-wing doors) — a step up from the vehicles Keller shilled for in this Avis commercial — is apparently very "sustainable." Keller attempts to draw a parallel between the car and the restaurant world: "Sustainability is a really big thing for chefs. It has been for generations. Sustainability is not something that is new…chefs have been at the forefront of that with their relationships with their farmers, fisherman, foragers, and gardeners." That may be a reach, but shilling for BMW beats out shilling for cat food any day. Go, watch:

Video: Renowned Chef Thomas Keller talks about his BMW i8

· Chef Thomas Keller talks about his BMW i8 [YouTube]
· All Thomas Keller Coverage on Eater [-E-]
· All Adventures in Shilling Coverage on Eater [-E-]