Adidas Shares Image of 25 Women's Bare Breasts to Promote New Sports Bra: 'Support Is Everything'
Adidas
Adidas is celebrating the diversity of women's bodies with an ad in promotion of the brand's new sports bra.
Announcing the launch, Adidas tweeted an image featuring the bare breasts of 25 women in different shapes and sizes Wednesday.
"We believe women's breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them," the sportswear giant wrote alongside the image.
The tweet was pinned to the Adidas' Twitter page and included a link to the bra collection and the hashtag #Supportiseverything.
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Adidas
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The ad has since gone viral, sparking mixed reviews on social media.
"I'm all for boobies and positivity but like... what are they selling? Shouldn't it at least show their 'body positive' bras support all kinds of boobies? Or is this just another shock ad designed only to generate revenue by using women's bodies? exhausting," one tweet read.
"Hi adidas! Do you plan on a similar ad for jock straps? Or is it just female bodies you exploit for $$$? Maybe next time, try actually showing the product in the ad," said another social media user.
Adidas issued a statement to PEOPLE in response to the ad.
"At adidas, we believe everybody in sport deserves to be supported. That is why we tirelessly innovate to meet the needs of our diverse community, helping more people experience the life-changing benefits of sport," the statement read.
The company continued, "A sports bra is the single most important piece of workout apparel for those with breasts. The confidence and support it gives can have a significant impact on someone's performance and ability to stick with sport. That is why we have re-engineered our entire portfolio, catering to more bodies and workouts than ever before."
"The gallery was designed to show just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount."
